HIRE PAY

Brand Identity
Brand Strategy
Digital Branding
Development

AIGA 2020

When I met HirePay, I saw incredibly progressive potential and truly new solutions that are changing the very essence of the recruitment industry, not only in Australia but around the world. The opportunity to directly influence key recruitment processes around the world, to give major players new financial opportunities, to get the best employees, to save money and to become obviously useful in one of the key pillars of the business — the formation of a successful and efficient team that will lead the company to new victories.
With only the concise name of the company and the importance of the task, I had to express the essence of the business to millions of executives of large corporations, businessmen, and professionals in the recruitment of staff with many years of experience, explain the undeniable benefits of cooperation, and talk about the goals and opportunities.

The company is headquartered in Melbourne, Australia. At this point, all the company’s processes are coordinated, clients are supported, and ambitious goals and changes are achieved. The team members have extensive experience in building a financial business, a clear vision and understanding of the challenges and managing large financial flows.

The new HirePay identity is simple, concise, clean and recognizable. It successfully operates in Oceania and around the world and conveys an understanding of modernity, reliability and professionalism.

Visual communication of the brand is based on humanity and sensitivity, and a respectful but informal tone has been formulated that emphasizes the care and interest of the employee towards the client. In line with the new vision, specific speech forms have been developed and messages have been developed on key topics, including social media.