A completely new created brand Trusted Valuer contacted me with the need for a new identity, visual communication and the adaptation of new elements in digital. Trusted Valuer is a brand and platform that uses the founder’s experience and expertise in business valuation to train (mostly) accountants to acquire the skills to become business valuators themselves. The space includes many practice guides, sample reports and workbooks, live and past webinars, and a community forum and membership business model. The founders of Trusted Valuer provide business valuation services to direct clients who are mostly business owners. They rely on some referrals, and most referrals come from accounting firms that do not have in-house valuation specialists and do not offer business valuation services. The strongest offering is direct coaching through webinars, including weekly Q&A sessions (where the founder answers participants' questions) and an online community where they can connect with other participants.